How To Display Video On The Web Like Studios Do

Now that all these companies are in the market making it easy to get your brand online and looking fabulous, Wix, Squarespace or WordPress.com, the next challenge is making your business look unique and actually work well. As soon as you go beyond a simple theme from a website and want to customise it, you run into the dreaded words like ‘HTML, CSS, javascript etc..’

Displaying video is a similar process to building a site. Once you have the video, upload it to YouTube or Vimeo, get an embed code and insert inside your web pages. Easy.. Not really.

Pretty quickly you will realise you are into a world of encoding, titles, video editing, display sizes, annotations etc. It’s here that most companies accept that video is difficult and you need experts. The experts are really expensive and point out how you need this and that.

However, don’t give in yet. Video is the single most powerful way to get people’s attention and make a sale for your product.

What you need to know is that creating really amazing online video is not as hard as they like to tell you. In fact there are many ugly video examples from big, well resourced companies along with stunning small sites with no budgets at all. It’s all about working out what you are doing and how you are going to get there. 

To display great video on the web you should consider the following;

Bad Video is Bad Video

While video offers a lot of marketing muscle, it’s not the easiest technique to master or manage. While the availability of smartphone cameras and low-cost editing tools have made the tactic more affordable than ever, if you want your video content to be seen as professional and authoritative, you need to maintain a certain quality standard.

That typically means at least some investment in cameras, editing software, lighting, and sound equipment, as well as in the specialized expertise required to manage the production process from conception to completion

 

Player One Wins

The actual end result of great video is the player and platform you choose to play the video from. Thing’s to look for are Cincopa’s Add content here to add content here to add content here to add content here etc.. etc.. add content here.Add content here to add content here to add content here to add content here etc.. etc.. add content here.Add content here to add content here to add content here to add content here etc.. etc.. add content here.

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The Real Work is the Management of the Process

Invest in the process, not just the product: Add content here to add content here to add content here to add content here etc.. etc.. add content here. Add content here to add content here to add content here to add content here etc.. etc.. add content here.

Your video strategy should be considered part and parcel to your content marketing strategy – not an indie feature. Before you pick up that camera, think about the role you want video to play in your brand’s story, and what steps it will take to plot out, produce, position, and measure the performance of this content.

Doing this legwork ahead of time will help you make smarter decisions about which video projects will be worthy of the resources you have to spend

Understand Your Social and Marketing Place

 Add relevant tags, titles, and descriptions to the metadata of your video content. This will help get your videos associated with your target keywords and get them indexed to rank for relevant content searches.  Send videos to influencers, subscribers, fans, and followers: A screen capture of your videos (along with a link) can be featured in an email that you send to the members of your mailing list.  Add content here to add content here to add content here to add content here etc.. etc.. add content here.

Add hook here to Cincopa…

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